OMW (On My Way) is a solo passion project created in response to the slow recovery bars and restaurants in urban areas have seen from the Covid-19 pandemic. OMW is mobile app that allows local bars to create fun, simple challenges that nearby users can complete for the chance to win free drinks. Partnering with Lyft to ensure safe travels to and from the bars, OMW aims to increase attendance for local bars and give users a fun way to get out.
For several participating bars using the OMW app, a large orange pin installation with the OMW logo will be placed in front of their place of business.
We will use digital billboards to highlight the time limit that comes with each challenge, incentivizing people to get the app on the spot and complete that specific challenge.