Smirnoff wants to bring the party to niche cultures in a new and refreshing way. Skiers are always looking for ways to express themselves on the mountain, so we created a unique fashion experience for skiers that breaks through the culture and gets the Smirnoff brand seen all around the mountain.
AD: Emmett Moore CW: Anna Jenkins Agency: JOAN Creative
The Fashion Show
Taking place at a popular ski resort, Smirnoff will host a high-end fashion show. We’ll have the actual event so that models and guests arrive to the runway in a custom Smirnoff party lift.
Social Filters
We’ll have geo-based AR filters for use on social apps like Snapchat and IG. The filters allow users to virtually wear the clothing pieces that they’re seeing at the show, helping them to stand out in style in their social posts.