Liquid Death’s mission is to get people to hate plastic, so we took that message to the place where developing triggers is made easy: video games. Play for a few hours and feel your anger at the sight of a plastic water bottle outside.
AD: Emmett Moore CW: Denis Kluba
The Skin
Fall Guys will release a new plastic water bottle skin with the Liquid Death tagline, “death to plastic” on it. Anyone can wear the skin, and other players will be encouraged to target those wearing it and try to knock them out.
Intro Phase
Liquid Death & Fall Guys will make social posts about the event to raise awareness and push people towards the game.
We’ll partner with a few popular streamers on Twitch to also increase awareness, as Fall Guys is one of the most streamed games on the platform in the past 2 years.
The Event
Players will compete for one week. At the beginning, we’ll have popular streamers use the plastic skin when they’re live to encourage viewers to hop on themselves and try to knock them out.
Rewards
Throughout the week, Liquid Death will repost the best clips, at and the end will choose the top 10 best ones who will receive the Liquid Death can skin, with the top pick receiving $1000 in Liquid Death credit.