There’s too many star players in the NBA today. A decade ago you could probably count the number of stars on one or two hands, but now you need about 10. To help people remember who’s who, the NBA decided to dumb it down and create a campaign that striped everything down to the bare bones. Who’s De’Aaron Fox again? Oh yeah, he’s the guy who runs fast.
AD/CW: Emmett Moore
Trading Cards
Releasing a unique set of hilariously simple trading cards that highlight the numerous NBA stars playing in the league today.
OOH
We’ll place OOH billboards around the hometowns of the NBA teams they feature, hilariously distilling what their team is about.
Social
We’ll use Youtube and Tiktok to put funny one-liners on top of popular highlight clips as they happen in real time.
