Every Venmo transaction tells a story, but the full story can never be told in just a few words. Given that Venmo is used when people are out doing things in the real world, we created a campaign that tells the full story behind the seemingly normal payments you see every day.
AD: Emmett Moore CW: Mark Mason
Life Happens Everywhere
Geo-restricted billboards invite Venmo users to submit a real time photo each time they make a payment in popular areas of their city. We’ll also feature UGC photos on our social pages.
Venmo x BeReal
BeReal encourages living in the present, so Venmo created a collaboration to allow users to take BeReal-style photos in the Venmo app when they make a payment. These photos will be featured in the Venmo social feed alongside payment descriptions.
